Andreea Dumitrascu

 I’m Smaranda, a fashion stylist and creative director splitting my time between London and Bucharest. My work spans editorials, commercial campaigns and music/film wardrobe. I approach styling as visual storytelling: concept first, then textures, silhouette and movement. I love shaping character through clothes and collaborating closely with photographers, directors and talent to make every frame feel inevitable. Selected credits include Elle Romania, L’Officiel Baltics and Kaltblut. Available worldwide.  


Personal

Nationality
Romanian
Languages
German: basic
English: fluent
Romanian: native
Professions
Stylist, Costume designer, Costume consultant, Costume supervisor, Key costumer, Crowd costume supervisor, Costume research
Preferred working area

any styling & wardrobe

Accommodation options
Bukarest, Barcelona

Experience & skills

Education

Business in Fashion (short course) -Instituto Marangoni London
Public relations & events (MA)
Fashion design (BA) - UnARTE

Experience abroad
United Kingdom
Special skills

- art directing
- buying (B2B)
- personal buying and personal styling
- sewing
- fashion consultant
- mass garment production (from design to final product)

Own equipment

- steamer
- fully equipped styling kit

Further references

Clients: Spotify, Xiaomi, Coca-Cola, Lissac, Carrefour, OMV, BMW, Mercedes, BRD, Salt Bank, Vitamin Aqua, Raiffeisen Bank, Banca Transilvania, Victoria Bank, OLX, Vodafone, Returo, Purcari, Bringo, etc.

Fashion magazines: Elle teen Romania, L'officiel Baltic, Nylon JP, A'List, Revista Avantaje, Viva, Solstice, etc

Assistant for: Charles Wareen, Anne-Marie Kearney, Max Jolivet

Television

Las Fierbinti (TV series)
Assistant costume designer Dragos Buliga Producer/Production: Frame Film TV Channel: ProTV

Commercial

Sportisimo
Stylist Hypno Producer/Production: Multimedia Est
Delikat aromat
Stylist Andrei Mindru Producer/Production: Avanpost
Lissac
Stylist Gregory Ohrel Producer/Production: Left Productions & Family Film
Vitamin aqua - 10 din 10
Stylist Bogdan Daragiu Producer/Production: Luca-s Art Film
OMV
Stylist Thor Saevarsson Producer/Production: Saga Film
Ursul - asculta ursul din tine
Stylist Thor Saevarsson Producer/Production: Saga Film
Tazz - sexul pofticios
Stylist Alex Cotet Producer/Production: Saga Film
Xiaomi
Stylist Malte Goy Producer/Production: Saga Film
Spotify - Trapper family
Stylist Sidney Van Wichelen Producer/Production: Saga Film

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